Main Duties and Responsibilities
1/Sales Strategy Development:
-Develop and implement a comprehensive sales strategy to achieve company sales targets and objectives.
-Analyze market trends, competitor activities, and customer preferences to identify opportunities for growth.
-Identify key target markets and develop strategies to penetrate and expand market share.
-Identify market opportunities, trends, and customer needs to drive sales growth.
-Set sales targets and KPIs for the sales team, and regularly monitor performance to ensure goals are met or exceeded.
-Creating a sales plan that outlines the steps needed to achieve the targets.
-Conduct market research and competitor analysis to identify areas for improvement and stay ahead of the competition.
2/Customer Relationship Management:
-Build and maintain strong relationships with key distributors, and customers in the market.
-Conduct regular meetings and business reviews with customers to understand their needs and ensure customer satisfaction.
-Identify and develop new business opportunities with existing and potential customers.
-Collaborate with the marketing team to develop effective promotional strategies and campaigns to drive sales.
-Ensure timely and accurate response to customer inquiries and concerns.
3/Sales Planning, Performance Analysis and Reporting:
-Prepare accurate sales forecasts and budgets based on market trends, historical data, and business objectives by collaborating with related stakeholders and operations team.
-Monitor sales performance, analyze sales data, and generate reports to identify trends, opportunities, and areas for improvement.
-Provide regular sales reports and updates to senior management, highlighting key achievements, challenges, recommendations, and competitors’ activities.
-Provide insights and recommendations to enhance sales strategies and tactics.
-Monitor sales performance against targets and take corrective actions when necessary.
-Identify and resolve any issues or obstacles that may hinder sales performance.
4/Sales Operations:
-Develop and implement sales processes and procedures to ensure efficient and effective sales operations.
-Monitor and analyze sales performance metrics, providing regular reports to senior management.
-Oversee the sales process from lead generation to deal closure, ensuring effective sales pipeline management.
-Streamline sales processes and procedures to enhance efficiency and productivity.
-Develop and implement sales policies, procedures, and guidelines to ensure compliance and consistency across the sales team.
-Implement and monitor sales tools and CRM systems to optimize sales performance and data analysis.
5/Cross-functional Collaboration:
-Collaborate closely with other departments, such as marketing, supply chain, and finance, to ensure alignment and effective execution of sales strategies.
-Provide input and insights into product development, pricing strategies, and market positioning.
6/Leadership and Development
-Be responsible for talent acquisition, personnel matters, training, development, and mentorship.
-Establish an environment that fosters continuous learning and development of their team by providing staff with clear goals and expectations.
-Set clear sales objectives and targets for team members, and regularly review and evaluate their performance.
-Build and lead a high-performing sales team, providing guidance, coaching, and support to maximize their potential.
-Develop and implement training programs to enhance the sales team’s skills and knowledge.
7/Another task might be assigned by the Management team from time to time.
QUALIFICATION / experiences
-Bachelor’s degree in business administration and/or Sales & Marketing.
-At least 7 years of experience in sales, preferably in the FMCG sector
-Proven track record of leading and managing sales teams and achieving sales targets.