Career Opportunities

Main Duties and Responsibilities

1/Marketing Strategy and Planning

-Develop and implement comprehensive marketing strategies to increase brand awareness, customer acquisition, and retention.

-Conduct market research to identify new opportunities, trends, consumer insights, and competitor activities.

-Define and segment target audiences to tailor marketing efforts for maximum impact.

-Work closely with senior management to align marketing strategies with overall business goals.

-Monitor and evaluate the effectiveness of marketing campaigns and adjust strategies accordingly to optimize performance.

2/Campaign Management

-Lead the planning, execution, and monitoring of integrated marketing campaigns across various channels, including digital, print, events, and media.

-Collaborate with teams to develop marketing materials, including advertisements, brochures, social media posts, and content for campaigns.

-Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns, ensuring they align with the overall marketing plan.

-Manage product launches and promotional events, coordinating with sales, operations, and other departments for seamless execution.

3/Brand Management

-Ensure consistency in brand messaging and visual identity across all marketing materials and communications.

-Develop and maintain brand guidelines, ensuring all communications align with the company’s vision and values.

-Monitor brand health and customer perception, making recommendations for brand positioning and enhancements.

4/Budget and Resource Management

-Develop and manage the marketing budget, ensuring cost-effective use of resources and timely execution of marketing plans.

-Track marketing spending, analyze ROI, and provide recommendations for budget reallocation as necessary.

-Negotiate contracts with external vendors, agencies, and media outlets to optimize marketing efforts.

5/Reporting and Analytics

-Use marketing analytics tools to track campaign performance, measure KPIs, and generate insights.

-Prepare regular reports on the effectiveness of marketing initiatives, sales impact, and customer feedback.

-Present marketing performance and future strategies to senior management and other stakeholders.

6/Team Leadership and Development

-Lead, mentor, and manage the marketing team, providing guidance and professional development opportunities.

-Delegate tasks and responsibilities effectively to ensure projects are completed on time and within budget.

7/Any other tasks that may be assigned by the Head of Sales and Management from time to time.

 

Essential Skills / Competencies

-Strong leadership, project management, and team-building skills.

-Excellent communication, presentation, and interpersonal skills.

-Strong analytical skills with the ability to interpret data and translate it into actionable insights.

-Creativity and the ability to think outside the box to generate fresh marketing ideas.

-Knowledge of marketing automation tools and CRM systems.